000			00528nam a2200181Ia 4500
003			PILC
008			150929s2000||||xx |||||||||||||| ||und||
020			_a72894822
040			_cSICM LIBRARY
082			_a658.8 P42e 2000
245			_aEssentials of marketing : _ba global managerial approach / _cPerreault William D.; E. Jerome McCarthy
250			_a8th ed.
260			_aBoston : _bMc Graw-Hill, _c2000.
300			_aXxviii, 591 p. : ill. ; 29 cm.
500			_aIncludes index
650			_aMarketing
942			_2ddc _cBK
999			_c13075 _d13075