000 00512nam a2200181Ia 4500
003 PILC
008 150929s1993||||xx |||||||||||||| ||und||
020 _a844233706
040 _cSICM LIBRARY
082 _a658.8 G55d 1993
100 _aGoetsch, Hal
245 _aDeveloping, implementing & managing an effective marketing plan
260 _aIllinois :
_bNTC Business Books,
_c1993.
300 _axv, 249 p. ; 24 cm.
650 _aMarketing
_xManagement
650 _aMarketing
_xPlanning
942 _2ddc
_cBK
999 _c13051
_d13051