000 00424nam a2200157Ia 4500
003 PILC
008 150929s1988||||xx |||||||||||||| ||und||
040 _cSICM LIBRARY
082 _a658.8 Ev1p 1988
245 _aPrinciples of marketing /
_cEvans Joel R.; Barry Berman
250 _a2nd ed.
260 _aNew York :
_bMacmillan Publishing Co.,
_c1988.
500 _aIncludes index
650 _aMarketing
942 _2ddc
_cBK
999 _c13048
_d13048