000 00533nam a2200181Ia 4500
003 PILC
008 150929s1997||||xx |||||||||||||| ||und||
020 _a70189544
040 _cSICM LIBRARY
082 _a658.8 Et9m 1997
245 _aMarketing /
_cEtzel Michael J.; Bruce J. Walker; William J. Stanton
250 _a11th ed.
260 _aNew York :
_bThe Mc Graw-Hill Co., Inc.,
_c1997.
300 _axxi, 624 p. ; 25 cm.
500 _aIncludes bibliographical references and index
650 _aMarketing
942 _2ddc
_cBK
999 _c13047
_d13047