000 00440nam a2200157Ia 4500
003 PILC
008 150929s1988||||xx |||||||||||||| ||und||
040 _cSICM LIBRARY
082 _a658.8 B45c 1988
245 _aCases in marketing management /
_cBernhardt Kenneth; Thomas C. Kinnear
250 _a4th ed.
260 _aTexas :
_bBusiness Publications,
_c1988.
300 _axiv, 767 p. ; 24 cm.
650 _aMarketing
942 _2ddc
_cBK
999 _c13031
_d13031