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1.
Handbook of services marketing and management / Teresa A. Swartz; Dawn Iacobucci
Material type: Text Text
Publication details: London : Sage Publications, Inc., 2000
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658 H19 .
2.
Strategic market management by
Edition: 5th ed.
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., 1998
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.4012 Aa4s 1998.
3.
Market analysis : assesing your business oppurtunities / Stevens Robert E.; Philip K. Sherwood; Paul Dunn
Material type: Text Text
Publication details: New York : The Haworth Press, 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.4012 St1m 1993.
4.
The product manager's handbook by
Material type: Text Text
Publication details: Lincolnwood , Illinois USA : NTC Business Book, 1996
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.5 G35p 1996.
5.
Marketing by
Material type: Text Text
Publication details: New York : Mc Graw - Hill Book Co . ,, 1988
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 B43m 1988, ...
6.
Cases in marketing management / Bernhardt Kenneth; Thomas C. Kinnear
Edition: 4th ed.
Material type: Text Text
Publication details: Texas : Business Publications, 1988
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 B45c 1988.
7.
Marketing / Berkowitz Eric N.; Roger A. Kerin; William Rudelius
Material type: Text Text
Publication details: Homewood, Illinois : Irwin, 1989
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 B45m 1989, ...
8.
Cybermarketing : your interactive marketing consultant / Brady Regina; Edward Forrest; Richard Mizerski
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1997
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 B72c 1997.
9.
The asian marketing casebook / Capon Noel; Wilfried R. Vanhonacker
Material type: Text Text
Publication details: Singapore : Prentice Hall, 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 C17a 1999.
10.
Basic marketing research by
Material type: Text Text
Publication details: Chicago : The Dryden Press, 1988
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 C47b 1988, ...
11.
Marketing : creating value for customers / Churchill, Gilbert A.; J. paul Better
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : MacGraw-Hill, 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 C47m.
12.
Environmental marketing : positive strategies for reaching the green consumer by
Material type: Text Text
Publication details: New York : Mc Graw-Hill, Inc. ,, 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 C64e 1993.
13.
AMA Complete guide to small business marketing by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 C77a 1993.
14.
Introduction to marketing by Series: Test yourself Series
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1996
Availability: Not available: Higher Education Department Library: In transit (1).
15.
AMA handbook of managing business to business marketing communications / De Boris J. Nicholas; Roger S. Peterson
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1997
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D35a 1997.
16.
Marketing management by
Edition: 2nd ed.
Material type: Text Text
Publication details: Philadelphia : The Dryden Press, 1997
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D55m 1997.
17.
Marketing without mystery : a practical guide to writing a marketing plan / Dirks Laura; Sally H. Daniel
Material type: Text Text
Publication details: New York : American Management Association (AMACOM), 1991
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D62m 1991.
18.
Business marketing : connecting strategy, relationship and learning / Dwyer F. Robert; John F. Tanner, Jr.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D97b 1999.
19.
Marketing / Etzel Michael J.; Bruce J. Walker; William J. Stanton
Edition: 11th ed.
Material type: Text Text
Publication details: New York : The Mc Graw-Hill Co., Inc., 1997
Availability: Items available for loan: Higher Education Department Library (5)Call number: 658.8 Et9m 1997, ...
20.
Principles of marketing / Evans Joel R.; Barry Berman
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Macmillan Publishing Co., 1988
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 Ev1p 1988.
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