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1.
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Services marketing management : an international perspective / Kasper Hans; Pietvan Helsdingen; Wouter de Vries Jr.
Material type: Text Text
Publication details: New Nork : John Wiley & Sons, 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.802 K15s .
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2.
Services marketing : people, technology, strategy by
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey : Prentice Hall, 2001
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Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.802 L94s 2001.
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3.
Services marketing : igtegrating customer focus accross the firm / Zeithaml, Valerie A.; Bitner, Mary Jo; Grenler, Dwayne D.
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2009
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.802 Z3s, ...
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4.
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Mastering services marketing strategies for success in dynamic marketplace by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Manila: Mindshapers, Co., Inc. 2025
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.802 Se68m, ...
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