Advertising, promotion and supplemental aspects of integrated marketing communications

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Material type: Text

TextPublication details: Philadelphia : The Dryden Press, 1997.Edition: 4th edDescription: xxiv, 589 p. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	659.1 Sh6a 1997 (Browse shelf(Opens below))	Available		20061

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