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Introduction to Advertising and Promotion : An Integrate marketing Communications Perspective / George E. Belch/Michael A. Belch
Material type: Text Text
Publication details: USA : Irwin, Inc., 1995
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Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41.
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2.
Advertising and promotion an integrated marketing communication perspective by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc Graw-Hill 2018
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Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41a.
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3.
Advertising and promotion an integrated marketing communications perspective by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Mc Graw-Hill 2015
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Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.1 B41a.
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