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161.
Creative strategy in direct marketing by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1991
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 J72c 1991.
162.
Evaluating marketing strenghts and weaknesses by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1993
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P24I 1993.
163.
Essentials of marketing research / Kumar V.; David A. Aaker; George S. Day
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., 1999
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.83 K96e 1999.
164.
Prnciples of advertising and IMC by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill, 2005
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.827 D91p.
165.
The global entrepreneur : taking your business international by
Material type: Text Text
Publication details: Chicago, Illinois : Dearborn Financial Publishing, Inc., 1999
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.049 F69g 1999.
166.
Marketing research : measurement and method / Tull Donald S.; Del I. Hawkins
Edition: 5th ed.
Material type: Text Text
Publication details: New York : Macmillan Publishing Co., 1990
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.83 T82m 1990.
167.
Social marketing for dummies / Singh, Shiv; Stephaine Diamond
Edition: 2nd ed.
Material type: Text Text
Publication details: New Jersey : John Wiley and Sons, 2012
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.872 Si6s.
168.
Internet marketing : e-commerce / Roberts, Mary Lou; Debra Zahay
Material type: Text Text
Publication details: Singapore : Cengage Learning, 2013
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.872 R54i. Not available: Higher Education Department Library: Checked out (1).
169.
Identifying the right markets by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1993
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P24e 1993.
170.
E- commerce : business on the internet / McLaren Constance H.; Bruce J. McLaren
Material type: Text Text
Publication details: Cincinnati, Ohio : South- Western Educational Publishing, 2000
Online resources:
Availability: Items available for loan: Higher Education Department Library (3)Call number: 658.84 M22e 2000, ...
171.
Entrepreneur magazine : guide to integrated marketing by
Material type: Text Text
Publication details: New York : John Wiley & Sons, Inc., 1996
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.84 Sm6e 1996.
172.
Green marketing management by
Material type: Text Text
Publication details: Singapore : Cengage Learning, 2011
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D13g.
173.
Package production management / Raphael Harold J.; David L. Olson
Edition: 2nd ed.
Material type: Text Text
Publication details: Westport, Connecticut : The AVI Publishing Co., Inc., 1976
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 R15p 1976.
174.
Convention and event management by
Edition: 2nd ed.
Material type: Text Text
Publication details: Mandaluyong City : National Book Store, 2006
Availability: Items available for loan: Higher Education Department Library (1)Call number: HRM 658.91 C88c. Not available: Higher Education Department Library: Damaged (1).
175.
Event marketing : how to successfully promote events, festivals, conventions and expositions by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York : John Wiley and Sons, 2012
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.91 P92e.
176.
Hospitality marketing management / Reid Robert D.; David C. Bojanic
Edition: 4th ed.
Material type: Text Text
Publication details: New Jersey : John Wiley & Sons, Inc., 2006
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: HRM 647.95 R27h.
177.
Hospitality marketing by
Material type: Text Text
Publication details: Australia : Hospitality Press, 1994
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: HRM 647.0688 W37h.
178.
Marketing for hospitality and tourism / Kotler Philip; John Bowen; James Makens
Edition: 3rd ed.
Material type: Text Text
Publication details: Singapore : Pearson Education South Asia, 2003
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: HRM 647.0688 K84m, ...
179.
Tourism marketing by
Material type: Text Text
Publication details: London : International Thomson Business Press, 1997
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: HRM 338.48 L97t, ...
180.
Meal management / Kinder Faye; Nancy R. Green; Natholyn Harris
Edition: 6th ed.
Material type: Text Text
Publication details: New York : Macmillan Publishing Co., 1984
Availability: Items available for loan: Higher Education Department Library (1)Call number: HRM 641.3 K57m.
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