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121.
Marketing strategies in retail sector / Dr. Rabi N. Misra
Material type: Text Text
Publication details: New Delhi : Discovery Publishing, 2010
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 M68.
122.
Consumer behavior and marketing strategy by
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2009
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.834 P44c, ...
123.
Market-based management : strategies for growing customer value and profitability by
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : Pearson Educational Inc., 2013
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 B46m.
124.
Sales and distribution management : text and cases by
Edition: 2nd ed.
Material type: Text Text
Publication details: India : Tata Mc Graw-Hill, 2012
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.81 H29s, ...
125.
Principles of marketing : a global perspective / Kotler, Philip, et.al.
Material type: Text Text
Publication details: Singapore : Pearson Education South Asia, 2009
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 P93, ...
126.
Principles of marketing / Kotler, Philip; Gary Amrstrong
Edition: 14th ed.
Material type: Text Text
Publication details: Boston : Pearson Education Souh Asia, 2011
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.835 K84p, ...
127.
Designing and managing the supply chain : concepts, strategies and case studies / Levi David Simchi; Philip Kaminsky; Edith Simchi Levi
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2000
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.5 L57d 2000.
128.
E-marketing / Strauss, Judy; Raymond Frost
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, 2012
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.872 St8e.
129.
Elements of marketing by
Material type: Text Text
Publication details: Manila : National Book Store, 1991
Online resources:
Availability: Items available for loan: Higher Education Department Library (3)Call number: 658.8 Al6e 1991, ...
130.
User- friendly marketing research : how to use marketing research to make profitable decisions by
Edition: 2nd ed.
Material type: Text Text
Publication details: Makati City : Life Cycle Press, 2002
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.83 R54u 2002.
131.
Marketing ethics : an international perspective by
Material type: Text Text
Publication details: London : International Thomson Business Press, 1998
Availability: Items available for loan: Higher Education Department Library (1)Call number: 174.4 Sch3m 1998 .
132.
Marketing research / Burns Alvin C.; Ronald F. Bush
Edition: 3rd ed.
Material type: Text Text
Publication details: New Jersey : Prentice- Hall, Inc., 2000
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.83 B93m 2000.
133.
Ethics in marketing : international cases and perspectives / Murphy, Patrick E.; Gene R. Lakniak; Andrea Prothero
Material type: Text Text
Publication details: New York : Routledge, 2012
Availability: Items available for loan: Higher Education Department Library (1)Call number: 174.4 M95e.
134.
Marketing for dummies by
Material type: Text Text
Publication details: Chicago : IDG Books Worldwide, 1997
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.835 H52m 1997.
135.
Marketing : a simplified approach text and cases / Diola, Zenaida S./ Edgar M. Tichepco
Material type: Text Text
Publication details: Quezon City : C & E Publishing, 2009
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 D62m, ...
136.
Public relations in the marketing mix : introducing vulnerability relations by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1984
Availability: Items available for loan: Higher Education Department Library (1)Call number: 659.29 G56p 1984.
137.
Business development : a market oriented perspective by
Material type: Text Text
Publication details: UK : John Wiley and Sons, 2012
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.4012 So6b.
138.
Marketing / Eric Berkowitz (et.al.)
Edition: 6th ed.
Material type: Text Text
Publication details: Boston : Mc Graw-Hill, 2000
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 M34 2000.
139.
Developing successful marketing strategies by
Material type: Text Text
Publication details: Illinois : NTC Publishing Group, 1993
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 P24d 1993.
140.
Net gain : expanding markets through virtual communities / Hagel John III; Arthur Amstrong
Material type: Text Text
Publication details: Boston : Harvard Business School Press, 1997
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8002 H12n 1997.
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