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101.
Elements of marketing by
Edition: 4th ed.
Material type: Text Text
Publication details: Mandaluyong City : National Bookstore, 2007
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 Al6e, ...
102.
Global marketing : contemporary theory, practice and cases / Alon, Ilan; Eugene Jaffe
Material type: Text Text
Publication details: New York : Mc Graw-Hill, 2013
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.84 AL7g.
103.
Principles of marketing by
Material type: Text Text
Publication details: Mandaluyong City : Anvil Publishing, 2009
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.8 Ac1p, ...
104.
Sales promotion principles and best practices by
Material type: Text Text
Publication details: Pasig City : Anvil Publishing, 2010
Online resources:
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.82 Sa5s, ...
105.
International marketing / Suplico, Luz T.; Garcia, Leonardo R.; Esquerra, Renato S.
Material type: Text Text
Publication details: Quezon City : C & E. Publishing, 2008
Availability: Items available for loan: Higher Education Department Library (2)Call number: 658.848 Su7i, ...
106.
Managing the new customer relationship : strategies to engage the social customer and build lasting value by
Material type: Text Text
Publication details: Canada : John Wiley and Sons, 2013
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.812 G65m.
107.
The best of marketing RX : the brand and marketing executives / Ned, Dr. Roberto; Roberto Ardy
Material type: Text Text
Publication details: Pasig City : Anvil Publishing, Inc., 2009
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658 R54b.
108.
Consumer behavior and culture : consequences for global marketing and advertising by
Edition: 2nd ed.
Material type: Text Text
Publication details: California : Sage Publication, 2011
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8342 M77c.
109.
Principles of marketing / Salvador, Samuel M.; Ellinor Fua-Geronimo
Material type: Text Text
Publication details: s.n. : Allen Adrian Books, Inc., 2009
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 Sa3p.
110.
Marketing plan : building the profitable preferred brand / Go, Josiah; Chiqui Escareal-Go
Edition: 2nd ed.
Material type: Text Text
Publication details: sl. : s.n., 2012
Availability: Not available: Higher Education Department Library: In transit (1).
111.
Leading edge marketing research : 21st century tools and practices / Robert J. Kaden; Gerald Linda; Melvin Prince
Material type: Text Text
Publication details: Los Angeles : Sage Publications, 2012
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.83 L46.
112.
The product manager's handbook by
Edition: 4th ed.
Material type: Text Text
Publication details: New York : Mc Graw-Hill, 2012
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.5 G65p.
113.
Global marketing : concepts and practices by
Material type: Text Text
Publication details: s.n. : Allen Adrian Books, Inc., 2010
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.843 Sa3g.
114.
Principles and practice of social marketing : an international perspective by
Material type: Text Text
Publication details: New York : Cambridge University Press, 2010
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 D71p.
115.
Understanding services marketing by
Material type: Text Text
Publication details: Singapore : Cengage Learning, 2012
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 B31u.
116.
Internet marketing by
Material type: Text Text
Publication details: Singapore : Cengage Learning, 2009
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.872 R54i.
117.
Marketing : defined, explained, applied by
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, 2012
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 L57m.
118.
Marketing : an introduction / Armstrong, Gary; Philip Kotler
Edition: 10th ed.
Material type: Text Text
Publication details: Boston : Prentice Hall, 2011
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.8 Ar5m.
119.
Principles of marketing / Kotler, Philip; Gary Armstrong
Edition: 12th ed.
Material type: Text Text
Publication details: Philippines : Pearson Education South Asia, 2008
Online resources:
Availability: Items available for loan: Higher Education Department Library (3)Call number: 658.8 K84p, ...
120.
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle; John E. Hogan; Joseph Zale
Edition: 5th ed.
Material type: Text Text
Publication details: Boston : Pearson Education, 2011
Online resources:
Availability: Items available for loan: Higher Education Department Library (1)Call number: 658.816 St8.
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