TY  - BOOK
AU  - French, Jeff
AU  - Gordon, Ross
TI  - Strategic Social Marketing
SN  - 978-1-4462-4862-1
U1  - 658.8 
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Social Marketing
KW  - Marketing -- Social aspects
KW  - Social marketing -- case studies
ER  -