TY  - BOOK
AU  - Miller, Jon
TI  - The business of brands
SN  - 470862599
U1  - 658.827 M61b 
PY  - 2004///
CY  - England
PB  - John Wiley and Sons
KW  - Brand name product
KW  - Marketing
KW  - Brand name products
KW  - Value added
N1  - Includes bibliographical references and index
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=79ca489b4c67f283e1e2c6d6c3b4398e
ER  -