TY  - BOOK
AU  - Preston, Chris A.
TI  - Event marketing: how to successfully promote events, festivals, conventions and expositions
SN  - 9780470891070
U1  - 658.91 P92e 
PY  - 2012///
CY  - New York
PB  - John Wiley and Sons
KW  - Special events
KW  - Marketing
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=bca34e19f9f3aa39562abb45513d2bbe
ER  -