TY  - BOOK
AU  - Jewler A. Jerome
TI  - Creative strategy in advertising
SN  - 534252605
U1  - 659.13 J54c 1994 
PY  - 1994///
CY  - Boston
PB  - Wadsworth Publishing Co.
KW  - Advertising copy
KW  - Advertising layout and typography
ER  -