TY  - BOOK
AU  - Blythe, Jim
TI  - Essentials of marketing
SN  - 273646672
U1  - 658.8 B26e 
PY  - 2000///
CY  - London
PB  - Prentice-Hall
KW  - Marketing
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=469c301e617f9e9c293e7902d7ab8d32
ER  -