TY  - BOOK
AU  - Belch, George E.
TI  - Introduction to advertising and promotion: an integrated marketing communication perspective
SN  - 256136963
U1  - 659.1 B41i  
PY  - 1995///
CY  - Chicago
PB  - Richard D. Irwin
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes index
ER  -