TY  - BOOK
AU  - Mody, Bella
TI  - Designing messages for development communication: an audience perticipation-based approach
U1  - 302.23 M72r 1991 
PY  - 1991///
CY  - New Delhi
PB  - Sage Publications
KW  - Mass media
KW  - Audience
KW  - Developing countries
ER  -