TY  - BOOK
TI  - Principles of marketing
SN  - 9789810696429
U1  - 658.835 K84p 
PY  - 2011///
CY  - Boston
PB  - Pearson Education Souh Asia
KW  - Consumer research
KW  - Marketing management
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=4f50205095e873b8599aa43567ad59e5
ER  -