TY  - BOOK
AU  - Peter, J. Paul
TI  - Consumer behavior and marketing strategy
SN  - 9780071268851
U1  - 658.834 P44c 
PY  - 2009///
CY  - Boston
PB  - Mc Graw-Hill
KW  - Consumer behavior
KW  - Marketing
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ecf09531c5a5b70c6a9fec5901a190a5
ER  -