TY  - BOOK
AU  - Gorchels, Linda
TI  - The product manager's handbook
SN  - 9780071772983
U1  - 658.5 G65p 
PY  - 2012///
CY  - New York
PB  - Mc Graw-Hill
KW  - New product
KW  - Marketing
KW  - Product management
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=1b75e71ce83953f77c85621bb8b3f5ce
ER  -