TY  - BOOK
AU  - Taylor, James W.
TI  - How to develop a successful advertising plan
SN  - 844235261
U1  - 659.1 T21h 1993 
PY  - 1993///
CY  - Illinois
PB  - NTC Business Books
KW  - Advertising
KW  - Handbooks, manuals, etc
KW  - Marketing
ER  -