TY  - BOOK
TI  - Introduction to advertising & promotion: an integrated marketing communication perspective  
SN  - 256108250
U1  - 659.1 B41i 1993 
PY  - 1993///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=3dbf790bc58b623085d12c2765df4b1d
ER  -