TY  - BOOK
AU  - Arens, William F.
TI  - Contemporary advertising
SN  - 256262535
U1  - 659.1 Ar3c 1999 
PY  - 1999///
CY  - Boston
PB  - Mc Graw-Hill
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -