TY  - BOOK
TI  - Principles of marketing
SN  - 9715842917
U1  - 658.835 K84p 1996 
PY  - 1996///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - Consumer research
KW  - Marketing
KW  - Marketing management
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=eb3a54f6b043ca38a50e831f2e91ba43
ER  -