TY  - BOOK
TI  - Marketing strategy: planning and implementation  
SN  - 256136920
U1  - 658.802 W15m 1996 
PY  - 1996///
CY  - Chicago
PB  - Richard D. Irwin, Inc.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=2a7b6a39d4883f9790f66173cfd6c9c1
ER  -