TY  - BOOK
TI  - The new marketing paradigm: integrated marketing communications  
SN  - 844234524
U1  - 658.802 Sch8n  
PY  - 1994///
CY  - Illinois
PB  - NTC Publishing Group
KW  - Communication in marketing
N1  - Includes bibliographical references and index
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a024306c122842109c9271e07a436039
ER  -