TY  - BOOK
AU  - Lovelock, Christopher
TI  - Services marketing: people, technology, strategy
SN  - 9814058920
U1  - 658.802 L94s 2001 
PY  - 2001///
CY  - New Jersey
PB  - Prentice Hall
KW  - Customer services
KW  - Marketing
KW  - Service industries
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=bd05e2f0e6b1894a932ab79fe4e50efa
ER  -