TY  - BOOK
TI  - Services marketing management: an international perspective  
SN  - 471984906
U1  - 658.802  K15s  
PY  - 1999///
CY  - New Nork
PB  - John Wiley & Sons
KW  - Customer services
KW  - Marketing
KW  - Marketing management
KW  - Service industries
ER  -