TY  - BOOK
AU  - Goetsch, Hal
TI  - Developing, implementing & managing an effective marketing plan
SN  - 844233706
U1  - 658.8 G55d 1993 
PY  - 1993///
CY  - Illinois
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Planning
ER  -