TY  - BOOK
AU  - Dutka, Alan
TI  - AMA handbook for customer satisfaction
SN  - 844235865
U1  - 658.8 D95a 1994 
PY  - 1994///
CY  - Illinois
PB  - NTC Publishing Group
KW  - Consumer satisfaction
KW  - Research
KW  - Consumers
N1  - Includes bibliographical references and index
ER  -