TY  - BOOK
TI  - AMA handbook of managing business to business marketing communications
SN  - 844235954
U1  - 658.8 D35a 1997 
PY  - 1997///
CY  - Illinois
PB  - NTC Publishing Group
KW  - Industrial marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -