TY  - BOOK
AU  - Gorchels, Linda
TI  - The product manager's handbook
SN  - 844236691
U1  - 658.5 G35p 1996 
PY  - 1996///
CY  - Lincolnwood , Illinois USA
PB  - NTC Business Book
KW  - New products
KW  - Marketing
KW  - Product management
UR  - https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a422f3b980002de206ef9049cedbadd3
ER  -