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Tourism marketing

By: Contributor(s): Material type: TextTextPublication details: Canada Apple Academic Press, Inc. 2018Description: xv; 330p. ; pdf (30.29 mb)ISBN:
  • 9781315365862
Subject(s): DDC classification:
  • Elb 338 T64
Online resources: Summary: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Holdings
Item type Current library Collection Call number Status Date due Barcode
E-Books Higher Education Department Library Digital Collection Non-fiction Elb 338 T64 (Browse shelf(Opens below)) Available Elb 055

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

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