The business of brands
Material type:
TextPublication details: England : John Wiley and Sons, 2004.Description: xvi, 270 p. ; 24 cmISBN: - 470862599
- 658.827 M61b
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Higher Education Department Library Circulation Section | 658.827 M61b (Browse shelf(Opens below)) | Available | 23010 |
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| 658.827 D91p Prnciples of advertising and IMC | 658.827 K28s Strategic brand management : | 658.827 K28s Strategic brand management : | 658.827 M61b The business of brands | 658.83 B61s 1998 State of the art marketing research / | 658.83 B71m 1981 Marketing research : | 658.83 B93m 2000 Marketing research / |
Includes bibliographical references and index
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