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Essentials of marketing research / Kumar V.; David A. Aaker; George S. Day

Material type: Text

Text

TextPublication details: New York : John Wiley & Sons, Inc., 1999.Description: xvi, 623 p. ; 26 cmISBN:

471170682

Subject(s):

Marketing research

DDC classification:

658.83 K96e 1999

Online resources:

Click to see Table of Contents

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	658.83 K96e 1999 (Browse shelf(Opens below))	Available		18204

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Previous	658.83 Ed5a 1996 AMA Complete guide to marketing research for small business	658.83 K66e 1971 Careers in marketing	658.83 K84m 1997 Marketing management :	658.83 K96e 1999 Essentials of marketing research /	658.83 L46 Leading edge marketing research :	658.83 L52m 1997 Marketing research /	658.83 M67m 1988 Marketing research /	Next

Includes index

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