Avertising : principles and management cases / Dirksen Charles J.; Arthur Kroeger; Franco M. Nicosia
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TextPublication details: Homewood, illinois : Richard D. Irwin, Inc.,, 1983.Edition: 6th edDescription: xiv, 622 p. ; 23 cmSubject(s): DDC classification: - 659.1 D62a 1983
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Higher Education Department Library Circulation Section | 659.1 D62a 1983 (Browse shelf(Opens below)) | Available | 13256 |
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| 659.1 B95w 1993 Which ad pulled best? : | 659.1 C86a 1993 Advertising : | 659.1 Ch39a Advertising karma : | 659.1 D62a 1983 Avertising : | 659.1 F62f 1979 Fundamentals of advertising research / | 659.1 G16a 1999 Advocacy advertising | 659.1 G16a 1999 Advocacy advertising |
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