Introduction to advertising and promotion : an integrated marketing communication perspective

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Material type: Text

TextPublication details: Chicago : Richard D. Irwin, 1995.Edition: 3rd edDescription: xiii, 762 p. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	659.1 B41i (Browse shelf(Opens below))	Available		17105

Includes index

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