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Service marketing / Rust Roland T.; Anthony J. Zahoric; Timothy L. Keiningham

Material type: TextTextPublication details: New York : Harper Collins College Publishers, 1996.Description: xx, 508 p. ; 24 cmISBN:
  • 673991458
Subject(s): DDC classification:
  • 658.8 R91s 1996
Online resources:

Includes bibliographical references and index

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