Service marketing / Rust Roland T.; Anthony J. Zahoric; Timothy L. Keiningham

Material type: Text

TextPublication details: New York : Harper Collins College Publishers, 1996.Description: xx, 508 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	658.8 R91s 1996 (Browse shelf(Opens below))	Available		17106

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Previous	658.8 R15p 1976 Package production management /	658.8 R27b 1994 Beyond 2000 :	658.8 R54a 1987 Applied marketing research :	658.8 R91s 1996 Service marketing /	658.8 Sa3 1988 Sales management handbook /	658.8 Sa3p Principles of marketing /	658.8 Sch2p The portable MBA in marketing /	Next

Includes bibliographical references and index

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