The new marketing paradigm : integrated marketing communications / Schultz Don E.; Stanley I. Tannenbaum; Robert F. Lawterborn
Material type:
TextPublication details: Illinois : NTC Publishing Group, 1994.Description: xiii, 218 p. ; 23 cmISBN: - 844234524
- 658.802 Sch8n
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Higher Education Department Library Circulation Section | 658.802 Sch8n (Browse shelf(Opens below)) | Available | 17859 |
Includes bibliographical references and index
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