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Marketing management : Knowledge and skills / Peter J. Paul; James H. Donnelly, Jr.

Material type: Text

Text

TextPublication details: New York : Mc Graw-Hill, 2004.Edition: 7th edDescription: xix, 876 p. ; 21 cmISBN:

72552174

Subject(s):

Marketing -- Management

DDC classification:

658.8 P44m

Online resources:

Click to See Table of Contents

Holdings ( 3 )
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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	658.8 P44m (Browse shelf(Opens below))	Available		20050
Books	Higher Education Department Library Circulation Section	658.8 P44m (Browse shelf(Opens below))	Available		21486
Books	Higher Education Department Library Circulation Section	658.8 P44m (Browse shelf(Opens below))	Available		21487

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Previous	658.8 P42e Essentials of marketing	658.8 P42e 2000 Essentials of marketing :	658.8 P43e Essentials of marketing :	658.8 P44m Marketing management :	658.8 P44m Marketing management :	658.8 P44m Marketing management :	658.8 P54m Philip's and Duncans Marketing :	Next

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