AMA handbook of managing business to business marketing communications / De Boris J. Nicholas; Roger S. Peterson

Material type: Text

TextPublication details: Illinois : NTC Publishing Group, 1997.Description: xxiii, 372 p. ; 24 cmISBN:

Subject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Higher Education Department Library Circulation Section	658.8 D35a 1997 (Browse shelf(Opens below))	Available		19634

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Previous	658.8 C78i 1996 Introduction to marketing	658.8 D13g Green marketing management	658.8 D33m 1990 Market driven srategy :	658.8 D35a 1997 AMA handbook of managing business to business marketing communications /	658.8 D55m 1997 Marketing management	658.8 D62m Marketing :	658.8 D62m Marketing :	Next

Includes bibliographical references and index

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