How to write a marketing plan : (Record no. 42800)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01776cam a2200193 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231007134854.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220222s2022 enka 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398605688 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398605701 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 W511 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westwood, John, |
| Dates associated with a name | 1947- |
| 245 10 - TITLE STATEMENT | |
| Title | How to write a marketing plan : |
| Remainder of title | define your strategy, plan effectively and reach your marketing goals / |
| Statement of responsibility, etc. | John Westwood. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,177 pages : |
| Other physical details | illustrations ; |
| Dimensions | 22 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Succ2022008071ess series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Basic Education Department Library | Basic Education Department Library | Circulation - H.S. Section | 09/15/2023 | Library Fee | Fully Book | 658.8/02 W511 2022 | BED22267 | 10/07/2023 | 10/07/2023 | Books |
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