Marketing Research: An Applied Orientation (Record no. 42162)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210820182911.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210820b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332559523 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | ELB 658.83 M24m 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naresh K Malhotra |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: An Applied Orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Uttar, Pradesh India : |
| Name of publisher, distributor, etc. | Pearson Education India Education Services, |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 999p. |
| Other physical details | https://1lib.ph/book/5442997/a110e2 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 1. Marketing research 2. Marketing research --Methodology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stayabhusan Das |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://1lib.ph/book/5442997/a110e2">https://1lib.ph/book/5442997/a110e2</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Higher Education Department Library | Higher Education Department Library | Digital Collection | 08/20/2021 | free e.book (https://1lib.ph/book/5442997/a110e2) | ELB 658.83 M24m 2016 | ELB634 | 08/20/2021 | 1 | 08/20/2021 | E-Books |
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