Essentials of marketing (Record no. 40723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00708nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220712093116.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190727b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-260-09212-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | P42e |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | William D. Perreault |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Remainder of title | a marketing strategy planning approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Mc Graw-Hill |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 736p.; 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joseph P. Cannon |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | E. Jerome McCarthy |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=19db7adf5718380252d51f6829081b5a">https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=19db7adf5718380252d51f6829081b5a</a> |
| Public note | Click to see Table of Contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Higher Education Department Library | Higher Education Department Library | Circulation Section | 07/27/2019 | Purchased | 3865.00 | 1 | 658.8 P42e | 27517 | 01/06/2020 | 08/07/2019 | 1 | 07/27/2019 | Books |
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