Creative strategy in direct marketing (Record no. 16356)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150929s1991||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SICM LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 J72c 1991 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, Susan K. |
| 245 ## - TITLE STATEMENT | |
| Title | Creative strategy in direct marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | NTC Publishing Group, |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 436 p. ; 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Direct marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Higher Education Department Library | Higher Education Department Library | Circulation Section | 05/18/2012 | 658.8 J72c 1991 | 14266 | 07/05/2019 | 10/28/2015 | Books |
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