Public relations in the marketing mix : (Record no. 15218)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200157Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PILC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150929s1984||||xx |||||||||||||| ||und|| |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SICM LIBRARY |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.29 G56p 1984 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Goldman, Jordan |
| 245 ## - TITLE STATEMENT | |
| Title | Public relations in the marketing mix : |
| Remainder of title | introducing vulnerability relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | NTC Publishing Group, |
| Date of publication, distribution, etc. | 1984. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 165 p. ; 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations |
| General subdivision | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Higher Education Department Library | Higher Education Department Library | Circulation Section | 03/28/2012 | 1 | 659.29 G56p 1984 | 17879 | 07/05/2019 | 08/10/2018 | 10/28/2015 | Books |
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