Consumer behavior and marketing strategy (Record no. 14002)

MARC details
000 -LEADER
fixed length control field 00672nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210512111132.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150929s2009||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071268851
040 ## - CATALOGING SOURCE
Transcribing agency SICM LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834 P44c
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
245 ## - TITLE STATEMENT
Title Consumer behavior and marketing strategy
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Mc Graw-Hill,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 555p. ; 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ecf09531c5a5b70c6a9fec5901a190a5">https://sic-library.pilc.org.ph/cgi-bin/koha/opac-retrieve-file.pl?id=ecf09531c5a5b70c6a9fec5901a190a5</a>
Public note Click to see Table of Contents
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Higher Education Department Library Higher Education Department Library Circulation Section 10/02/2008 795 6 1 658.834 P44c 24918 07/26/2019 12/06/2017 10/28/2015 Books
    Dewey Decimal Classification     Higher Education Department Library Higher Education Department Library Circulation Section 10/02/2008 845 5   658.834 P44c 23149 07/26/2019 12/11/2017 10/28/2015 Books
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