Out-of-the-box marketing principles that work and make sense : (Record no. 13783)

MARC details
000 -LEADER
fixed length control field 00520nam a2200169Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field PILC
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150929s2013||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9710412402
040 ## - CATALOGING SOURCE
Transcribing agency SICM LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 G19r
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Garrovillas, Eduardo P.
245 ## - TITLE STATEMENT
Title Out-of-the-box marketing principles that work and make sense :
Remainder of title for marketing students, faculty and practitioners
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Mandaluyong City :
Name of publisher, distributor, etc. Books Atbp.,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 257p.; 22 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Higher Education Department Library Higher Education Department Library Circulation Section 10/02/2008 275 8 1 658.8 G19r 25276 08/11/2017 08/09/2017 1 10/28/2015 Books
    Dewey Decimal Classification     Higher Education Department Library Higher Education Department Library Circulation Section 05/15/2012 275 10   658.8 G19r 25277 07/26/2019 08/09/2018   10/28/2015 Books
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